Demand for smartphones is reducing as the market reaches saturation and additional features fail to ignite consumer appetites for upgrades, according to market analyst TrendForce.
The annual smartphone market will be about 1.5 billion units in 2018, up 2.8 percent on 2017. The distribution of market share among the major players is expected to remain about the same as last year, TrendForce said.
TrendForce reckons that in the second half of 2017 major smartphone companies emphasized their all-screen models to stimulate replacement purchases but that it did not succeed leaving them with excessive inventory. As a result, production of smartphones has been cut for 2018. Of the major brands TrendForce said Apple and Nokia are the only smartphone companies that have a clear path to growth in 2018.
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