Industry Expert Blogs

I attended the 7th International SOC Conference in Newport Beach last week and several of the speakers addressed issues relating to SOC and system power. One of these speakers was Bob Madge, Director of Technology Marketing at LSI Corp (formerly LSI Logic). In case you didn’t know, LSI has been evolving its business from its original focus on developing ASICs and SOCs for customers to a focus on programmable ASSPs (application-specific standard products) specifically aimed at the networking and storage markets. Madge’s first slide explained the reasoning: annual storage-capacity growth is a projected 49% per year and annual network-traffic growth is a projected 42% per year. Good growth numbers for a business to target.