Industry Expert Blogs

How many of us would go back to watching television in black and white, or carry around a 10-pound laptop or cell phone that resembles the ones in original brick form? For most consumers, it would even be hard to turn back the clock on more recent innovations like Wi-Fi and digital cameras (finding a place to plug-in the lap, run wires through the house, carrying around film! File that under U-G-H!!

But we as consumers don’t seem to mind reverting to the early days of cell phones to have the latest smart phone features. What aspect of this reversion, you ask? The Big “B”—battery life. Remember your first analog phone that had a half-day’s worth of battery life? To solve this problem, major cell phone companies demanded that your baseband chips support 170 hours of battery life (about one week) in standby mode and about five to seven hours of talk time. The good news was that these talk and standby times were actually achieved! Basic feature phones will easily last a week in standby mode.