Industry Expert Blogs

This is the inaugural post for “Frankly Speaking,” a blog focused on embedded software and system-level design technologies, their adoption as technology themselves and how they enable technology adoption in the end markets.

Tracking adoption and understanding its dynamics has been a passion of mine ever since I went to engineering school. After developing lots of embedded software and finishing several silicon designs as a developer and project lead, I started actively product managing technologies in the system-level level of Electronic Design Automation (EDA) back in 1997—when I came to the United States from Germany. This area of design technology—the next step beyond mainstream RTL design—had been looked at as emerging at that point in time. Compared to the revenues in other areas of design automation, it is probably still somewhat emerging now at least 15 years in.