Industry Expert Blogs
The Gartner Hype Cycle & Technology Adoption Lifecycle Explained (using NoC Technology)-September 10, 2012 |
My purpose in this article is to explain Gartner Research’s Hype Cycle and relate it to the Technology Adoption Lifecycle popularized by Geoffrey Moore’s book, “Crossing the Chasm.” These two models can be used together to provide a combined picture of market expectations and expected technology adoption rates, but people often get the timeframes and takeaways wrong. So if you’re involved in technology as an engineer, marketer or manager, read on!