How far can Intel's margin fall before it's in serious trouble? While most chip companies would kill for a 60%+ margin, as Intel has enjoyed for the last few years, Intel's business model depends on it getting very high prices for its chips, and this might be coming to an end.

The threat to Intel's prices are: the commoditisation of x86, thanks to ARM, price competition in data centres, thanks to ARM, and price competition in PC.

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