Design & Reuse

Industry Expert Blogs

Fast Followers And The Value Of Virtual Prototyping

-
April 2, 2015

I am writing this blog while traveling though China. In this country of opportunities, new electronics companies show up regularly and some of them are quickly growing to become leaders in their application domain. Of course it helps if your local market is as big, if not bigger, than the U.S. and European market combined.

The advantage of being a fast follower is that you can learn from the technology leader and adjust based on what worked well and what didn’t work well before. And one thing that these new Chinese semiconductor companies have quickly realized is the importance of software—especially the importance of starting software development early and adjusting hardware to the software needs rather than the other way around.

Click here to read more ...