Industry Expert Blogs

Wandering around DAC this week, I found much of the discussion focused on the EDA community being at an inflection point. How do we get more design starts from new places with new ideas without jeopardizing existing business? It’s not as simple a transition as it sounds.

From its very beginning as an independent company under the leadership of Robin Saxby, ARM has been about collaboration. At first this was a direct exercise with its customers, typified by the consulting operation Warren East set up when he joined the company. As the timeline unfolded, attention turned to building an ecosystem around its processor IP to ease the entire process from design to foundry, and lately including software and development platforms.

A couple months ago I covered the joint ARM and Open Silicon webinar on the DesignStart program, offering a free look at the ARM Cortex-M0 core and a streamlined commercial license for $40k when ready to move to production.