Industry Expert Blogs

The everlasting presence of the USB interface is evident with close to 5+ billion USB devices shipped each year. USB has always been the cornerstone of the consumer electronics market. USB Type-A and Type-B cables, interface and connectors have been ubiquitous on variety of devices – smartphones, PCs, video games, power backups, and automotive etc. With the technology always pushing towards better, thinner and power efficient devices, the native cable assemblies have been the bottleneck to innovation in this space. Limitations of native USB standard were so obvious that competitors like thunderbolt were always around the corner ready to get a slice of the massive USB market. In mid-2014, the USB Type-C standard was announced, which provided the ever evolving ecosystem of new platforms with existing benefits of USB standard (2.0, Gen1, Gen2).